This branding was a project for a creative brief challenge on Instagram, and the goal was to create a unique and exciting brand for a line of flavoured drinks and desserts syrups. The idea was that the branding should stand out on a supermarket shelf and appeal to a wide audience.

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I decided to keep the branding simple, with black and white as the primary colour palette, but then use a range of bright colours to represent the various flavours.

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The V in the logo has been given special treatment, because V is five in roman numerals. It has a hidden droplet in the centre of the V, which is then used between the two words in the logo, and underneath in a row of five, to represent the five sisters.