Clayra is a passion project created for a brief challenge on Instagram. For this pottery studio, I wanted to create something that felt organic and hand made, embracing its flaws and forgoing perfection - just like handmade pottery. 

 

I started with a custom type treatment for the logo by combining organic, hand drawn letters with letters made from simple shapes. I then created bespoke, hand drawn icons, and paired everything with rough and imperfect wavy edges.​​​​​​​