Butler Whites was one of the first restaurants to open in the newly renovated Fruit Market area of Hull, and has thrived ever since.

 

I was given this project in the months leading up to the grand opening, and was asked to create a modern brand identity with a vintage twist.

The identity incorporates the vintage feel of the old fruit warehouse where it resides, and a fresh modernness to represent the revival of the area.

 

The bold colours perfectly off-set the rough, vintage illustrations so it doesn't feel dated or frumpy.